Demographics

Branson is located in southwest Missouri, 35 miles south of Springfield on U.S. 65. It is ranked 20th for overnight leisure vacation destinations in the country. Branson is a year-round destination. Throughout the year, there are many special events including those during Ozark Mountain Spring (March-April-May), Veterans Homecoming (November) and Ozark Mountain Christmas (November-December).
 
7,435  – Branson Population (2007)
75,152 – Taney and Stone County population
19 square miles – Branson’s incorporated area
$468,546,090 – Total assessed Branson property values
268 restaurants
37,048 Restaurant Seats
207 Lodging Facilities
18,808 Lodging Rooms
13 Golf Courses
53 Theaters
100 Shows
59,757 Theater Seats

Tourism Impact:
8.04 million – Visitors annually in Branson/Lakes Area (2008)

Estimated $1.7 billion spent in the area (2008)
$$41.7 million – state sales tax revenue generated (2007)
$14.8 million –city sales revenue tax generated (2007)
$12.1 million – tourism tax revenue generated (2007)

Vistor Demographics:
36.5 percent: families
63.5 percent: adults/seniors
11 percent: groups
80.4 percent: travel by personal vehicle
Average age: 56.7 yeaers
Average stay: 4.25 night
14.9% come from 100 miles or less
24.8% come from 101-300 miles
60.3% come from outside 300 miles

What Visitors Do:
82 percent: shop
80.2 percent: shows
49.9 percent: lakes/outdoor activities
32.5 percent: theme parks
3.8 percent: golf
2.3 percent: fish