Adoration Parade


On Sunday, December 3, 2023 at 5:30pm, the community will gather for the annual Adoration Parade to celebrate the true meaning of Christmas. The Parade features performances by local high school bands, floats created by area churches and organizations, as well as an appearance by Santa Claus himself. Beginning in the Branson Convention Center south parking lot, the parade route runs through Historic Downtown Branson and finishes along Branson Landing Boulevard. 


Seventy-four Christmases ago, two Ozarks men spent their lunch designing a lasting tribute to the Jesus Christ. Those simple plans sketched on a napkin by businessman Joe Todd and artist Steve Miller would soon turn into one of the area’s most lasting holiday scenes: a large Nativity display adorning the bluffs of Mount Branson and Lake Taneycomo. The 28-foot-tall nativity scene, refurbished to its original glory in 2012, can be seen from miles away and has become a symbol of Christmas in the Ozarks. Each year at dusk on the first Sunday in December, the iconic nativity scene is lit, followed by the annual Adoration Parade that truly kicks off the Ozark Mountain Christmas season in Branson.