Theatre Industry Study
GROWING ONE OF BRANSON’S TOURISM DRIVERS
In 2018, the Branson/Lakes Area Chamber of Commerce and CVB and Branson Show Task Force (comprised of 17 show operators representing 26 live music shows) launched the community’s very first Theatre Industry Study. London-based firm, Sound Diplomacy, was hired with the objective of identifying opportunities, overcoming existing challenges, measuring economic impacts and creating a roadmap for success. Below, you will find the study in its entirety, the community presentation and the findings of three different surveys.