Theatre Industry Study

GROWING ONE OF BRANSON’S TOURISM DRIVERS

In 2018, the Branson/Lakes Area Chamber of Commerce and CVB and Branson Show Task Force (comprised of 17 show operators representing 26 live music shows) launched the community’s very first Theatre Industry Study. London-based firm, Sound Diplomacy was hired with the objective of identifying opportunities, overcoming existing challenges, measuring economic impacts, and creating a roadmap for success. Below you will find the study in its entirety, the community presentation, and the findings of three different surveys.

COMMUNITY PRESENTATION

On August 27, 2020, Sound Diplomacy presented a “high level” overview of key findings and recommendations from the Theatre Industry Study. The presentation…

FULL THEATRE STUDY

The culmination of more than nine-months of work, the Theatre Industry Study is a comprehensive review of Branson’s live music show industry (including…

GENERAL SURVEY FINDINGS

This report presents the results of Branson’s General Music and Theatre Industry Survey. The survey was addressed to all Branson citizens – those directly…

VISITOR SURVEY FINDINGS

The purpose of the Branson Visitor Study was to gain intelligence from past visitors regarding their perception of Branson’s live theatre industry. The…