On Sunday, December 3, 2023 at 5:30pm, the community will gather for the annual Adoration Parade to celebrate the true meaning of Christmas. The Parade features performances by local high school bands, floats created by area churches and organizations, as well as an appearance by Santa Claus himself. Beginning in the Branson Convention Center south parking lot, the parade route runs through Historic Downtown Branson and finishes along Branson Landing Boulevard.