The rapid evolution of consumer behavior in the modern era has led to a profound transformation in the way individuals approach shopping, interact with brands, and engage with shopping centers. However, to truly understand this evolution, businesses need to recognize that each cohort brings unique preferences, values, and expectations to the shopping experience. There are clear divisions between groups of consumers, and one of the biggest divides is generational.


Gen Z, Millennials, Gen X and Boomers all have distinctly different approaches to shopping. Understanding these generational disparities is vital for brands and shopping centers to effectively adapt their strategies and cater to the diverse needs of their consumer base.


To delve into the generational differences in consumer shopping behavior, Near surveyed 2,048 global consumers in the United States, United Kingdom, and Australia, census-weighted by age, gender, and geography.


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